“Genuity’s designers and creative teams have a keen sense regarding compliance and regulatory guidelines. This saves our marketing and procurement teams’ time and money on the front end of projects.”


- Procurement Team Leader - Pfizer, Inc.








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Custom Printed Promotional Items

Choosing Custom Promotional Items for the Right Target Audience


Do you want a successful promotional campaign? Then there are some questions you need to answer before choosing your custom promotional items. After all, you may not want to distribute aprons at an automotive service station when dashboard accessories would be the better choice. Think of it this way: You don't leave home without a destination, some idea of how to get there and back and what you might need while you are there.




What is it that you hope to achieve with your marketing campaign?

  1. Draw new customers to your business?
  2. Show appreciation to your current customers?
  3. Increase your brand recognition?




Not every point below will require an answer but most will help you determine the custom printed promotional items to choose.

  • Age range
  • Gender
  • Income level
  • Education Level
  • Type of work performed (auto mechanic, traveling salesperson, stay-at-home mom, school teacher, teamster)




Now that you know your purpose and your audience, decide which custom promotional item will provide your target audience with the most benefit.


Is your business a garden center, a cooking school, a craft shop or art store? Consider aprons. Are you a stylist, cosmetologist, or hair salon? Consider hair care products and accessories geared for specific age groups, genders and hair types. The list is endless but Genuity Concepts is here to help you design and choose the right custom printed promotional items to fit your needs.

View our pharma compliant promotions, and custom logo merchandise.

Request a quote or contact Genuity Concepts Today!